top of page

How solving for food became our life’s mission at Nosh

Inception of the Nosh Idea

The journey of Nosh is a tale of inspiration born from everyday struggles and a relentless pursuit of solutions. It all began back in 2017 when Margi, my wife, dove into her post-MBA career. As our professional lives gained momentum, the challenge of managing our cooking time became glaringly apparent. We sought to infuse our hectic corporate routines with the comfort of home-cooked meals, steeped in tradition and flavor. Despite numerous attempts with hired help, our quest for authentic, flavorful dishes remained unfulfilled. The frustration of compromising on the very essence of good food weighed heavily on us. We refused to settle for anything less than culinary perfection, recognizing that every meal missed was an opportunity lost.

Understanding the Food Dilemma

In our quest for a solution, I, Yatin, embarked on a journey of discovery, conversing with individuals from all walks of life. What emerged from these conversations was a poignant realization: the challenges we faced were not ours alone but echoed in households far and wide.

Challenges Faced by Different Customer Segments

For Young Professionals: Dining out or ordering in seemed convenient, but the reality often fell short of expectations. The disparity between glossy food delivery apps and the grim reality of restaurant hygiene left many disillusioned. Frequent bouts of food poisoning and the monotony of limited dining options dampened the joy of culinary exploration.

For Couples: Hiring a cook or attempting to cook themselves became a daunting task. Finding a cook who could cater to their specific tastes was akin to finding a needle in a haystack. Most cooks prioritized speed over quality, resorting to excessive oil and heat, leaving behind nutritionally devoid meals. The inability to customize dishes according to preferences compounded the challenge, leaving couples yearning for the flavors of home.

For Mothers of Young Ones: The daily grind of preparing multiple meals tailored to their children’s preferences left little room for personal culinary indulgence. Despite their best efforts, the monotony of catering to their children’s tastes overshadowed their own cravings for comfort food. Cooking became less of a choice and more of an obligation, with mothers longing for respite from the relentless kitchen duties.

For Working Couples in Their 40s: Financial stability brought with it a new set of challenges. As metabolism slowed and dietary restrictions became apparent, the struggle to find a cook who understood their unique dietary needs intensified. Copy-pasted meals devoid of nutritional value failed to meet their evolving culinary preferences, leaving them yearning for healthier, personalized options. Additionally, the pressure from children who preferred multi-cuisine dishes that neither they nor their cooking help could prepare led to increased reliance on online ordering or created a stressful home environment.

For Elderly Individuals: Cooking for oneself became increasingly challenging with age, especially in the absence of familial support. Finding trustworthy assistance that could accommodate dietary restrictions without compromising on taste posed a formidable challenge. The desire for good food without the burden of preparation lingered, highlighting the need for accessible culinary solutions.

Our Mission: Personalized Homely Food

Amidst these shared struggles emerged a common desire — a longing for personalized, homely meals that nourished both body and soul. We recognized that the key to holistic well-being lay in the simplicity of home-cooked meals, enriched with regional flavors and culinary traditions. With a steadfast commitment to revolutionize the culinary landscape, we set out to create Nosh — a manifestation of our collective vision for a brighter, tastier future.


At Nosh, our mission is clear: to empower individuals to reclaim the joy of home cooking, one delicious meal at a time. Through innovation, empathy, and a deep understanding of our customers’ needs, we strive to redefine the way we eat, connecting people through the universal language of food. Join us on this culinary odyssey, where every bite tells a story, and every meal is an expression of love, culture, and community. Welcome to the Nosh family, where good food knows no bounds.

44 views0 comments

Recent Posts

See All


bottom of page