NOSH’s story is a brilliant and inspiring one where couples motivate each other to find resolutions to simple problems in their daily lives.
The story dates three years back in 2017 when Yatin’s wife started working post completing her MBA. The couple started facing severe challenges in managing their cooking time. They looked to recharge their gruesome corporate lives with traditional recipes. They tried many house-helps, but both were choosy on taste, flavor, and authenticity which are fundamental elements in home-made food. All the trials and testing could not satisfy their food desires. The couple was so obsessed with the idea of not compromising on eating poorly. They felt that eating poorly is an opportunity lost in itself. Their food management was slowly creeping into their work culture. They started looking for an easy way to revisit traditional and regional flavors frequently.
This is what inspired Yatin to look out of the box and work towards a solution. As he discussed this issue within his known circle of friends and colleagues, he realized that this is a fundamental problem in every house. Many were compromising just to fill their stomachs. Others were looking forward to festive occasions, vacations, and weekends to fulfill their traditional taste buds.
The inception of Euphotic Labs started when Yatin finally decided to automate the complete cooking process.
He initially started developing basic cooking mechanisms featuring automating tasks like ingredient & spice dispensing and stirring with his friend Devang, forming a strong foundation for any cuisine. In an expo at the Indian Institute of Science, he met Venkatesh, who had developed a corn-kernelling machine in just 3 months. They instantly clicked on the idea, and Venkatesh was onboarded to the Euphotic Team.
Yatin’s wife states that cooking is an artistic medium that can engage all the senses of a human body. A chef needs to be artistic, visionary, and innovative at the same time. The Team slowly but steadily started taking baby steps towards developing critical elements like taste, consistency, aroma, and texture that come naturally in a traditional food item. After monumental rounds of testing and trying, they were finally able to reap the rich benefits of obsession, hard work, dedication, and passion spread over an incredible three years.
Obsession to Perfection
The incredible journey of three years was never a comfortable ride. Like all teams, this Team also had its own fair share of struggles. The Team often recalls that they were inspired and motivated them the most was when they remembered their growing days. They observed their grandmother and mother creating magic with their hands and spreading the love with delightful cuisines. They were so often emphasized on the correct way of preparing curries and how modernization has reduced the tadka and blunted the love that comes naturally in a gravy.
Shifting bases to cities, where you no longer get access to home-made food, is tough on any individual. The most challenging part of recreating their granny’s kitchen was the time spent splitting the vegetables equally, tossing them into the pan, sprinkling the magic spices over the dish at the right time, and wait for the core ingredients to get softer and the gravy to thicken for the flavor to enrich their favorite recipe. However, the whole team was curious in the entire cooking process as they used to remove the lid several times to smell the curry’s aroma.
NOSH for the World
Finally today we have something for thousands of couples like Yatin and his wife who work like frantic from Monday to Friday jampacked with tight work schedules, appointments, and other obligations can now look forward to recharging their batteries with healthy home-made recipes and spend more time slowing down their busy lives and connecting with each other over mealtime. Because it is essential to strike the right balance between “me” time and “we” time, and you can do it with the help of NOSH.
Yatin says that they intend to position NOSH as a cooking companion who works on recreating granny or mom’s kitchen (recipes) in your own kitchen. NOSH’s story sets a perfect example where if you follow your passion, obsession, toss away the doubts and shape your dreams, you can always work on creating magic in your daily routine.
Team behind NOSH
Head of Mechanical Design
Head of Mechanism
Head of Manufacturing & Sourcing
Head of Marketing
Head of Sales & Partnerships
Head of Prototyping
Head of AI & CV
"Easing lives from the burden of cooking and food management"
“Helping the common man from a load of Food Management, Cooking and Cleaning through a cutting edge cooking robot - NOSH”
1. Nidhi Prayas by Department of Science and Technology
2. SINE by Indian Institute of Technology Delhi
3. MSME by The Indian Institute of Science (IISc)
1. Indian Express: https://indianexpress.com/article/lifestyle/food-wine/automatic-food-cooking-robot-authentic-ghar-ka-khaana-covid-cooking-6448397/
2. The News Minute: https://www.thenewsminute.com/article/welcome-future-south-indian-startups-are-developing-robots-can-cook-you-119758